Your store should make products feel premium and easier to buy.
Most small ecommerce sites lose the majority of mobile shoppers between product page and checkout. If your hero is unclear, your product photos are generic, or your cart is friction-heavy, you are paying for traffic that does not buy. We will audit your store in 48 hours and rebuild your homepage as proof of the fix.
No call needed · Free audit · 48-hour previews · Fixed pricing
Quick answer: Onyxarro's free website audit for ecommerce brands covers Shopify stores, WooCommerce shops, and headless ecommerce builds across DTC, fashion, beauty, food and beverage, homewares, and small-batch product brands. It includes three deliverables: a written audit ranking every issue costing you sales (mobile speed, offer clarity, product pages, collection pages, cart flow, checkout clarity, abandoned-cart friction, product photography, reviews and UGC, trust signals like shipping and returns clarity, conversion rate leak points, lead and sales generation), a redesigned homepage preview deployed at a public URL, and a recommended Onyxarro package fit. All three arrive by email within 48 hours, free, no card, no calls. Honest framing only: outcomes vary by store and category. We do not promise specific sales, revenue, conversion-rate uplift, ROAS, or AOV. Submit your store URL on /audit; full service catalogue and pricing at /services; founder context at /about; concept demos at /concepts are concept projects, not paid client work; broader agency overview on the homepage.
Your store should make products feel premium and easier to buy.
Full audit + redesigned homepage preview, delivered in two days.
Free, no calls, no obligation. Yours to keep even if you never hire us.
Why small stores lose the cart.
Premium feel matters. Cluttered themes, low-quality product photography, weak reviews, and a 4-step checkout cost more sales than people realise. Brands that win at small scale spend less on ads and more on conversion craft.
What we audit on an ecommerce site.
Six conversion-and-trust checkpoints across PDP, cart, mobile, and brand.
Product page (PDP) layout
Photo gallery, copy hierarchy, variant selectors, social proof placement: does it sell at first scroll?
Mobile checkout friction
Field count, autofill behaviour, payment methods, guest checkout, error states: where buyers drop off.
Product photography & video
Is the imagery premium and consistent? Lifestyle vs studio mix? Hover states and zoom?
Reviews & user-generated content
Star ratings, review count, photo reviews, UGC galleries: the proof that turns hesitation into purchase.
Trust, shipping & returns clarity
Shipping times, returns policy, secure checkout signals: visible without hunting through the footer.
Homepage hero & brand promise
In one scroll, does a new visitor know what you sell, who it is for, and why it is better?
Your store should feel like a brand worth buying from.
A premium ecommerce site makes the most of the traffic you already pay for. Sharper hero, cleaner PDP, fewer cart steps, real reviews, and trust signals where buyers look for them. That is the bar we build to.
From generic to authority in 48 hours.
Generic, unclear, low-trust website
- Generic theme styling
- Crowded product pages
- Slow mobile cart flow
- Reviews hidden below the fold
- Brand story missing
Premium, authority-building, conversion-focused
- Brand-fit premium design
- PDP that sells in one scroll
- Single-screen mobile checkout
- Review proof above the fold
- Story that justifies the price
Six deliverables. Zero commitment.
Real work, built for ecommerce, by us. Yours to keep.
Website trust review
Where your site builds, or breaks, trust at first impression.
First-impression review
What a brand-new visitor sees, feels, and does in the first ten seconds.
CTA review
Primary CTA placement, copy, frequency, and friction across the site.
Competitor comparison
A side-by-side benchmark against two direct competitors in your category.
Homepage redesign direction
A redesigned homepage preview, yours to keep, even if you never hire us.
Recommended package
Which Onyxarro package fits (Launch, Growth, or Studio) and what it would deliver.
Estimates, not guarantees.
Onyxarro does not promise specific sales, revenue, conversion-rate uplift, ROAS, AOV, or product-performance outcomes. What we promise is honest, written work and a redesigned preview you can open and inspect.
Honest scope
This is a website design review. Conversion outcomes depend on traffic quality, category, pricing, offer, and a dozen factors we do not control. We will name the leak points; the lift figures are scenarios, not commitments.
Patterns, not promises
The redesigned homepage preview demonstrates premium PDP layout, frictionless mobile checkout, and review-led trust signals. Real client case studies will appear at /work as paid projects ship and clients approve publication.
What we do not do
No fake testimonials, no aggregated star ratings, no stock client logos. No guaranteed sales, revenue, conversion rate, or ROAS claims. Strictly a website design review.
The questions ecommerce founders ask most before the audit.
We're on Shopify, can you audit and rebuild without breaking the store?
Yes. Shopify themes are our most-audited stack. Your products, orders, and apps stay untouched. We rebuild the storefront theme, you approve, then push the new theme live during a window you choose. Total downtime is typically zero.
Will the redesign break our existing apps and integrations?
No. We map every active app (Klaviyo, Yotpo, Loop, ReCharge, Judge.me) before we touch the theme, and rebuild the touchpoints they need (review widgets, subscription buttons, abandoned-cart flows). If something needs to be re-wired, you see it before we ship.
Do we need professional product photography?
For the audit, no, we work with whatever you have. For long-term conversion, yes. Real product photography on a clean background reads as more premium and reduces friction at the buying decision. We will flag which products are leaking attention because of imagery. We do not promise specific revenue or conversion-rate uplift.
Is this really free? What's the catch?
Yes. Free audit, free redesigned homepage preview, free conversion report, yours to keep. Some businesses who see the redesign decide to hire Onyxarro for the full build. That is the model: prove value first, then let the right clients move forward.
What if we want the full storefront rebuild?
Reply to the audit email. We will send a fixed quote (Launch $5,000, Growth $8,000, Studio $13,000+ custom scoped) and timeline. 50% deposit starts the build. Larger Studio builds are scoped clearly before we start. No retainers, no surprise invoices.
See what your store could become.
Send your URL. In 48 hours we will deliver a free audit, a redesigned homepage preview, and a recommended package. No calls. No pressure.