Accountant Website Audit | Free 48-Hour Review | Onyxarro
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For accounting firms · Free · 48-hour turnaround

You're a Chartered Accountant. Your website reads like a bookkeeper.

Chartered accountants, tax agents, bookkeepers. The right business owner is searching, but without clear service scope, visible credentials, and a fixed-fee signal, they pick the firm that looks more certain. Send us your URL. In 48 hours we'll deliver a full audit + a redesigned homepage preview. No pitch. No pressure.

3+NZ professional-services sites live
48hrturnaround
$0to get started
Claim your free accounting audit

48-hour audit + redesigned homepage preview.

Takes under 90 seconds. Built for firms, by us.

We'll reply within 4 hours with a confirmation. No spam, no sales calls. We work over email only.

You're in.

Check your inbox. We've sent a confirmation. Your full audit + redesigned preview will arrive within 48 hours.

Quick answer: Onyxarro's free accountant website audit covers accounting firms, chartered accountants, bookkeepers, advisory firms, tax agents, and CFO-as-a-service practices across compliance, tax services, payroll, BAS and GST, audit and assurance, business advisory, and Xero or cloud specialisation. It includes three deliverables: a written audit ranking every issue costing you ideal-fit client enquiries (mobile speed, tap-to-call placement, consultation request flow, service pages, location clarity, contact forms, lead generation, partner credentials, team credibility, trust signals like CA ANZ, CPA, Xero partner tier, MYOB, and IRD tax-agent badges), a redesigned homepage preview deployed at a public URL, and a conversion report with the estimated revenue impact of each fix. Revenue impact figures are estimates, not guarantees. All three arrive by email within 48 hours, free, no card, no calls. The review applies the same patterns we cover in our guides on accountant website design examples, service business website examples, trust signals, call-to-action examples, contact pages, and pricing pages. This is a website design service, not financial, tax, or accounting advice. Submit your firm URL on /audit; full service catalogue and pricing at /services; founder context at /about; concept demos at /concepts are concept projects, not paid client work; broader agency overview on the homepage.

Accounting firm website preview
Proof · Live professional-services sites

We've already built credential-first sites for firms like yours.

One chartered accounting concept demo. One century-old legal concept demo. One 38-year master builder concept demo. All live, all built to carry professional weight, not just look pretty.

Accountants HB
Accounting firm · Hastings

Accountants HB

Corporate forest green · sage + gold · Plus Jakarta Sans · team profiles
Before
Generic template · CA credentials buried · service scope unclear
After
Team-led authority · credentials forward · service scope structured
  • Team profiles with CA ANZ credentials build pre-enquiry trust
  • Service-scope pages filter tyre-kickers before they waste time
  • Corporate palette signals senior-client-ready
View live site
OSC Law
Professional services · Rotorua · since 1920s

OSC Law

Heritage navy + oxblood + brass · Cormorant Garamond · century timeline
Before
Dated · 100-year history invisible · service areas buried
After
Heritage serif · 9 service areas · partner spotlight · legacy timeline
  • Longevity timeline works identically for multi-decade accounting firms
  • Partner spotlight pages anchor fee expectations
  • Clear service scope filters unqualified enquiries
View live site
MD Construction
Trust-led service · Whangarei · since 1988

MD Construction

Architectural charcoal + tan · DM Serif Display · 38-year legacy + badge
Before
38-year track record invisible · no principal bio · process unclear
After
Legacy hero · Life Member badge · 8-project gallery · 4-step process
  • Principal-led narrative works 1:1 for senior-partner accounting firms
  • Credential badges (CA ANZ, Xero Platinum) up front = fewer tyre-kickers
  • 4-step engagement process matches a fixed-fee advisory arc
View live site
The math on your current site

What a generic firm website actually costs.

Hard numbers from NZ SME research + independent professional-services web data.

81%
of SME owners research an accountant online before booking, even warm referrals vet the site first
2.4x
higher enquiry rate on sites that lead with fixed-fee packaging vs "call for a quote" pricing
$3.2k
average annual fee of a compliance-only SME client. Advisory clients 3-5x that, if you're positioned for them
4x
more credentialed enquiries when CA ANZ + Xero-partner badges sit in the hero, not a sub-page
What you get

Three firm-focused deliverables. Zero commitment.

Not a PDF scorecard. Real work, built for accounting firms, by us.

Deliverable 1

Full firm-site audit

A line-by-line breakdown ranked by how many ideal-fit clients it's costing you.

  • Credentials + service-scope clarity above the fold
  • Mobile speed + PageSpeed score
  • Fixed-fee vs hourly positioning audit
  • Local SEO: Google Business + reviews
  • Competitor firm benchmark
Deliverable 2

Redesigned homepage preview

A live, working redesign with credentials in the hero, clear service packages, real enquiry flow.

  • Principal / CA spotlight in hero
  • Service packages structured + scoped
  • Hosted on a shareable Vercel URL
  • Yours to keep even if you don't buy
  • Delivered in 48 hours
Deliverable 3

Lost-client revenue report

The dollar impact of each fix: projected missed enquiries and what each is worth over a 3-year client lifetime.

  • Traffic → enquiry conversion math
  • NZ accounting-industry benchmark
  • Quick-win fixes (under 24hr)
  • Full-redesign ROI breakdown
  • Break-even calculation on $5,000 rebuild
Honest proof

Estimates, not guarantees.

Onyxarro does not promise specific enquiries, fee income, or financial outcomes. What we promise is honest, written work and a redesigned preview you can open and inspect.

Estimated revenue impact

Lost-client revenue figures are estimates based on your traffic, enquiry conversion rate, and average client lifetime value. Not guarantees of clients, fee income, or financial outcomes.

Concept demos, labelled

Accountants HB, OSC Law, and MD Construction are live concept demos built by Onyxarro to show the credential-first, partner-spotlight, fixed-fee pattern. Concept work, openly labelled. Real client case studies will appear at /work as paid projects ship and clients approve publication.

What we do not do

No fake testimonials, no aggregated star ratings, no stock client logos. No tax, accounting, financial, or compliance advice. No guarantees about client wins or fee outcomes. Strictly a website design review.

Accounting FAQs

Questions firms always ask.

What does an accountant website audit cover?

Seven checkpoints: credential placement (CA ANZ, CPA, Xero partner tier, MYOB, IRD tax-agent), service-scope clarity (compliance, tax, advisory, BAS or GST, audit, payroll, bookkeeping), fixed-fee vs hourly positioning, mobile load speed, the enquiry and consultation request flow, partner and team credibility, and local SEO including Google Business Profile and reviews. Patterns are pulled from our accountant website design examples and service business website examples. This is strictly a website design review. We do not give tax, accounting, financial, or compliance advice.

We use Xero Practice Manager / FYI / APS, will the new site play nicely?

Yes. Your practice-management stack stays. We just design the front door. Enquiry forms route to whatever inbox or CRM your team already uses, and we can link out to client-login portals for Xero/FYI/APS/Suite Files without touching those systems.

Should we publish fixed fees? Won't that scare clients off?

Transparent fixed-fee packaging filters price-shoppers out and brings clarity-seeking business owners in. We frame packages alongside what's included and which firm size it suits, so it reads as professional scoping, not a quote war.

How do you handle busy-season enquiry volume?

Enquiry forms can pre-qualify by entity type, turnover band, current software, and service need, so by the time it hits your inbox the team can triage in seconds. We can also add a simple "now taking clients for FY27" / "books closed till April" signal that toggles without a rebuild.

Can we show CA ANZ, Xero Platinum, and other partner badges?

They belong above the fold, not on an "about" sub-page. We build a hero-level credential strip (CA ANZ, CPA, Xero partner tier, MYOB, IRD tax-agent) because every serious SME buyer is scanning for those badges in the first three seconds.

Is this really free? What's the catch?

Yes. Free audit, free redesigned preview, free conversion report, yours to keep. Some businesses who see the redesign decide to hire Onyxarro for the full build. That is the model: prove value first, then let the right clients move forward.

What if we want the full site?

Reply to the audit email. We will send a fixed quote (Launch $5,000, Growth $8,000, Studio $13,000+ custom scoped) and timeline. 50% deposit starts the build. Launch and Growth move quickly after approval. Larger Studio builds are scoped clearly before we start. No retainers, no surprise invoices, no monthly hosting creep.

Your firm deserves a site that wins the advisory brief.

Not one that makes a Chartered Accountant look like a sole-trader bookkeeper. Scroll up, fill the form, and in 48 hours you'll know exactly what your current site is costing you. Revenue impact figures are estimates, not guarantees.