Quick answer: A WordPress to Webflow migration cost usually lands between NZD 3,000 and NZD 15,000, with most small business sites sitting around NZD 5,000 to NZD 8,000. The number depends on how many pages you have, how much content needs rebuilding, and whether you also want a redesign along the way.
Here is the part nobody tells you up front. The platform switch itself is not the expensive bit. Webflow can import your text and images in an afternoon. What costs money is rebuilding the layouts, re-creating anything your old page builder was doing, and making sure Google does not lose track of your site on the way over.
So when someone quotes you a flat number for a WordPress to Webflow move, treat it with suspicion. A fair quote asks about your page count, your content volume, and whether you want the new site to look like the old one or better. Those three answers move the price more than anything else.
This guide breaks down the real ranges, what pushes the bill up, the costs that get left off most quotes, and how to move without watching your traffic fall off a cliff.
What you are actually paying for
A migration sounds like a copy-paste job. It is not. When you move from WordPress to Webflow, you are really paying for four separate things, and different quotes bundle them differently.
The four cost buckets in any migration
- Content transfer. Moving your text, images, blog posts, and pages across. Cheap and mostly automatable for simple content.
- Layout rebuild. Recreating how each page looks and behaves inside Webflow's visual editor. This is usually the biggest line item.
- SEO preservation. Mapping old URLs to new ones, setting up redirects, and carrying over titles, meta descriptions, and schema so you keep your rankings.
- Setup and QA. Forms, integrations, analytics, testing on every device, and the boring checks that stop things breaking after launch.
When you understand these four buckets, you can read any quote properly. If a cheap quote skips SEO preservation, that is not a saving. That is a bill you pay later in lost traffic. We break the same logic down across platforms in our guide to website migration cost.
WordPress to Webflow migration cost ranges
Here are the ranges we see in the market in 2026. These assume a like-for-like move, meaning the new site keeps roughly the same content and structure. Add a redesign on top and the number climbs, because you are then paying for design work as well as migration.
| Site type | Typical range (NZD) | What is involved |
|---|---|---|
| Small brochure site (up to 5 pages) | 3,000 to 6,000 | Straightforward content, few templates, minimal dynamic content |
| Standard business site (5 to 12 pages) | 5,000 to 9,000 | Service pages, a blog, forms, some custom layouts |
| Content-heavy site (blog, CMS, 50+ posts) | 8,000 to 15,000 | CMS collections rebuilt, bulk content import, careful redirect mapping |
| Large or complex site (custom features) | 15,000+ | Memberships, ecommerce, integrations, or heavy custom functionality |
Notice how wide each band is. Two five-page sites can cost double one another depending on whether the old one used a clean theme or a page builder held together with duct tape. If you want a broader sense of Webflow pricing in general, our guide on how much a Webflow website costs covers builds from scratch too.
What drives the price up or down
Two businesses can get quotes that are thousands of dollars apart for what looks like the same job. The difference is almost always one of these factors.
Page builders
If your WordPress site was built with Elementor, Divi, or WPBakery, none of that structure carries over. Every template gets rebuilt from scratch in Webflow.
Content volume
Fifty blog posts is fifty things to move, format, and redirect. Content sites cost more because there is simply more to handle carefully.
Custom functionality
Membership areas, booking systems, calculators, and anything a plugin used to do needs a Webflow equivalent or a third-party tool wired in.
Clean starting point
A tidy theme, consistent layouts, and organised content make the rebuild faster. Less mess in means less time out.
Keeping the design
A like-for-like move is cheaper than a redesign. If the current look works, keeping it saves the design fee entirely.
Fewer integrations
The fewer external tools plugged into your old site, the less there is to reconnect and test on the new one.
The single biggest lever is whether you treat this as a migration or a redesign. A migration moves what you have. A redesign rethinks it. Both are valid, but pretending a redesign is just a migration is how budgets blow out. Our piece on website redesign cost and timeline covers that side in detail.
The hidden costs nobody quotes
These are the line items that turn a tidy quote into an awkward invoice conversation later. Good providers name them up front. The rest let you find out yourself.
- Redirect mapping. Every old WordPress URL needs a redirect to its new Webflow address. Skip this and Google serves your customers a wall of 404 pages. On a large site, mapping hundreds of redirects is real work.
- Form and integration rebuilds. Contact forms, email signups, CRM connections, and payment links do not transfer. They get rebuilt and re-tested one by one.
- Image re-optimisation. WordPress often serves bloated images. A good migration compresses and re-formats them, which improves speed but takes time.
- Content cleanup. Old sites accumulate dead pages, duplicate posts, and broken links. Deciding what to keep and what to bin is part of the job.
- Post-launch support. Something always needs a tweak in the first fortnight. Ask whether that window is included or billed extra.
The cheapest migration quote is often the most expensive one. It just moves the cost from the invoice to your lost traffic three months later.
If SEO is your main worry, and it should be, read our breakdown on the difference between SEO and AEO so you know what you are protecting.
Ongoing Webflow costs after you move
Migration is a one-off. Webflow itself has running costs, and they are worth understanding before you commit, because they change the total-cost-of-ownership maths against WordPress.
What Webflow charges monthly
- Site plan. Most business sites run a Basic or CMS site plan, roughly NZD 25 to NZD 60 per month depending on features and content needs.
- Workspace seat. Optional, only if you have a team building or editing inside Webflow rather than just adding content.
- No hidden extras. Hosting, SSL, and the CDN are all included. No separate hosting bill, no security plugin subscription, no update-maintenance surprises.
Compare that to a typical WordPress setup: hosting, a premium theme licence, three or four paid plugins, and a developer on call for when an update breaks something. Webflow trades a slightly higher platform fee for far fewer moving parts. For most small businesses, the total lands lower once you count the hours you stop losing. Webflow publishes its current plans on the official Webflow pricing page, which is worth checking as plans change.
DIY versus hiring help
Webflow has a WordPress importer, so in theory you can do this yourself. Whether you should depends entirely on your site's complexity and how much your own time is worth.
| Approach | Cost | Best for |
|---|---|---|
| Full DIY | Your time plus Webflow fees | Tiny sites, simple content, patient owners who enjoy the tools |
| Freelancer | NZD 2,000 to 7,000 | Small to mid sites with a clear brief and no urgent deadline |
| Agency or studio | NZD 5,000 to 15,000+ | Business-critical sites, content-heavy moves, SEO-sensitive migrations |
The DIY route looks free until you count the hours. The importer handles basic posts and pages, but it does not rebuild your layouts, set up redirects, or reconnect your forms. Most owners who start a DIY migration finish it three weekends later, then hire someone to fix the redirects they did not know they needed. If leads are on the line, this is not the place to save money. Our guide on how to choose a website designer covers what to look for.
How to migrate without losing SEO
This is the part that keeps business owners up at night, and rightly so. A botched migration can tank rankings that took years to build. A careful one holds them and often improves them, because Webflow tends to load faster than a plugin-heavy WordPress site.
The SEO preservation checklist
- Map every URL. Crawl the old site and list every indexed page. Each one gets a 301 redirect to its new home.
- Carry over metadata. Titles, meta descriptions, and heading structure move with the content, not left to chance.
- Preserve internal links. Update internal links to the new URLs so you are not passing authority to dead pages.
- Rebuild the sitemap. Generate a fresh XML sitemap and submit it to Google Search Console the day you launch.
- Keep Core Web Vitals in mind. Compress images, keep the code clean, and use Webflow's speed advantage rather than fighting it.
- Monitor for a month. Watch Search Console for crawl errors and coverage drops, and fix them fast.
Redirects are the single most important step. Google explains why in its own documentation on site moves and 301 redirects, and it is worth reading before anyone touches your live site. Get the redirects right and most of the SEO risk disappears.
Is the move even worth it?
Honest answer: not always. Migration is not free, and if your WordPress site is fast, secure, and working, moving to Webflow for the sake of it is a spend with no payback. Here is when the move usually pays for itself.
Signs a move to Webflow makes sense
- Your site is slow and plugin bloat is dragging your Core Web Vitals down.
- You are paying a developer every month just to keep the lights on and updates from breaking things.
- You want to make design changes yourself but WordPress feels fragile every time you touch it.
- Security warnings and update anxiety have become a regular part of your week.
- You are due a redesign anyway, so the migration cost overlaps with work you were going to do.
If none of those apply, keep your WordPress site and spend the money on something that moves the needle, like conversion work. Our guide on what makes a website convert is a better use of budget than a migration you do not need.
How Onyxarro handles migrations
We treat a WordPress to Webflow migration as two decisions, not one. First, does the move make sense for your business? We tell you honestly, even when the answer is no. Second, if it does, we scope it properly so the quote you get is the invoice you pay.
A typical migration engagement
Most business migrations fit our Growth package at NZ$8,000 NZD for up to 10 pages, which covers the rebuild, full redirect mapping, SEO preservation, and form setup. Smaller sites often fit Launch at NZ$5,000 NZD. Larger content sites with heavy CMS structures move into Studio at NZ$13,000 NZD+, scoped after we see what is actually there.
Every migration starts with a free audit so nobody is guessing. We crawl your current site, count the real work, and give you a fixed number before you commit a cent.
We are a young studio and we do not invent client stats to impress you. What we will do is show you exactly what a clean migration takes, in plain English, and let the plan speak for itself. If you want to see the design quality first, our concept demos show the standard we build to.
The Bottom Line
A WordPress to Webflow migration cost sits between NZD 3,000 and NZD 15,000 for most businesses, with the middle of that range covering a typical service site. The platform switch is cheap. The layout rebuild, the redirect mapping, and the SEO preservation are where the real work and the real cost live.
Before you spend anything, ask whether the move actually earns its keep. If your WordPress site is slow, fragile, and expensive to maintain, Webflow usually pays for itself in saved hours and better performance. If it is working fine, put the budget somewhere that grows the business. Either way, get a proper scope first so the number you are quoted is the number you pay.