Quick answer: A wix to squarespace migration cost usually falls into three brackets. Doing it yourself costs only the Squarespace subscription (roughly NZD $30 to $80 per month). A freelancer rebuild runs about NZD $1,500 to $5,000. A done-for-you agency migration that also improves your SEO and conversion typically starts around NZD $5,000 and rises with page count. There is no one-click transfer, so every number below is really the price of a careful rebuild inside Squarespace.
Here is the part most people find out too late. You cannot simply export a Wix site and pour it into Squarespace. Wix keeps your design and content locked inside its own system, so a migration is always a rebuild, not a copy and paste. That single fact shapes the entire budget.
So the real question is not "how do I transfer my site", it is "how well do I want the new one built, and who does the work". This guide walks through every bracket, the fees that hide in the fine print, and how to move without watching your Google rankings quietly disappear.
Why there is no one-click Wix to Squarespace move
Let us clear up the biggest myth first. There is no import button that pulls a Wix site into Squarespace with the design intact. Wix builds sites on a closed, absolutely-positioned system, and it does not hand you clean, portable files on the way out.
You can move your blog posts across using an RSS export, and you can copy text and download your images. But the layout, the styling, the animations, and the structure all get recreated by hand inside Squarespace. That is not a flaw in Squarespace. It is simply how leaving a closed builder works. Google's own site move documentation treats a platform change as a full move for exactly this reason.
So when you see a price for a "Wix to Squarespace migration", read it as the price to rebuild your site properly on a better-behaved platform. The word migration makes it sound like a file transfer. It is closer to moving house than forwarding your mail.
Wix to Squarespace migration cost by option
Because a migration is really a rebuild, the cost depends almost entirely on who does the rebuilding and how good you want the result. Here is how the three main routes tend to price out.
| Option | Typical cost (NZD) | Best for |
|---|---|---|
| DIY rebuild | $30 to $80 / month (subscription only) | Small sites, tight budgets, patient owners |
| Freelancer rebuild | $1,500 to $5,000 one-time | Owners who want it done, not necessarily improved |
| Agency migration | $5,000+ one-time | Sites that earn enquiries or sales and need SEO kept safe |
| Ecommerce migration | $6,000 to $15,000+ | Stores with products, checkout, and integrations |
Those are ranges, not promises. A five-page brochure site sits at the low end of each row. A twenty-page site with a blog, a booking system, and a shop sits at the top. The subscription itself is a rounding error next to the cost of the rebuild, which is why arguing over a few dollars a month misses the point entirely.
For a wider view of how platform moves are priced across the board, our website migration cost guide breaks the line items down further, and if you are still comparing platforms, the Wix vs Squarespace vs WordPress comparison is worth a read first.
What actually drives the price
Two sites with the same number of pages can cost wildly different amounts to migrate. The page count is the headline, but these are the factors that actually move the number.
What pushes a migration quote up or down
- Page count. More pages means more layout to rebuild and more content to re-enter. This is the biggest single driver.
- Content readiness. If your copy is clean and final, the build is faster. If it needs rewriting, that is design and copywriting time on top.
- Custom functionality. Booking tools, membership areas, forms with logic, and third-party embeds all need reconnecting and testing.
- Ecommerce. Products, variants, categories, and checkout settings usually get re-entered by hand. This is where budgets balloon.
- SEO scope. A proper redirect map and metadata carry-over take real time. Cheap quotes skip this, and you pay later in lost traffic.
- Design ambition. Copying the old look across is cheap. Rebuilding it to convert better is where an agency earns its fee.
The honest read is that a migration is a great moment to fix what was quietly holding the old site back. If enquiries were thin on Wix, moving the same weak layout to Squarespace just gives you the same problem in a nicer font. Our guide on getting more leads from your website covers what to fix while the site is open on the operating table.
The hidden costs nobody quotes for
The sticker price is one thing. The surprises are another. These are the costs that turn a tidy quote into an awkward invoice.
A budget migration quote that ignores redirects is not cheap. It is a discount on the parts you cannot see until your traffic drops.
Where the extra money hides
- Premium fonts and plugins. Wix apps and fonts often have no Squarespace equivalent, so features get rebuilt or replaced.
- Custom code rewrites. Any custom scripts from Wix need reworking to fit Squarespace's structure.
- Ecommerce re-entry. Product data rarely transfers cleanly and usually gets keyed in by hand.
- Email and booking reconnection. Newsletters, forms, and scheduling tools all need pointing at the new site.
- Redirect setup. Every changed URL needs a 301 redirect, or you lose the ranking you built.
- Content cleanup. Migrations expose thin pages and old copy. Fixing them is time well spent, but it is time.
None of these are reasons to avoid the move. They are reasons to get a scoped quote instead of a napkin number. A quote that lists these items is a good sign. A quote that pretends they do not exist is a warning.
The SEO risk (and how to avoid it)
This is the part that keeps business owners up at night, and rightly so. Change your URLs without redirects and Google effectively meets a brand-new site with none of the trust the old one earned. The rankings you spent years building can slide in weeks.
The good news is that this is entirely avoidable. A careful move protects your positions, and sometimes the cleaner code and faster load on Squarespace nudge them upward. The mechanics are not mysterious, they just have to actually be done.
- Map every URL. List each old Wix page and its matching new Squarespace URL before you touch anything.
- Set 301 redirects. Point every old URL at its new home so visitors and Google both land in the right place.
- Carry over titles and meta. Keep your page titles, meta descriptions, and heading structure so search intent stays matched.
- Resubmit your sitemap. Hand Google the new map through Search Console so it recrawls quickly.
- Watch the data. Track impressions and clicks for a few weeks and fix any pages that slipped.
Google's guidance on redirects is clear that 301s pass ranking signals across, which is exactly why they are non-negotiable. If any of this sounds like a foreign language, that is precisely the work you are paying an agency to handle. Our SEO versus AEO guide also covers why keeping your search visibility matters more than ever as answer engines pull from the same signals.
DIY versus hiring someone
There is no universally correct answer here. There is only the right answer for your situation. Money, time, and risk all trade against each other.
DIY is genuinely viable for a small brochure site where the stakes are low. Squarespace is friendly enough that a patient owner can rebuild five pages over a weekend. You save the fee, you learn your new platform, and if the site does not earn much anyway, the SEO risk is small.
Hiring earns its keep the moment the site actually matters to the business. If your website brings in enquiries or sales, a botched migration is not an inconvenience, it is lost revenue. If SEO drives your leads, one weekend of missing redirects can undo years of work. And if you want the new site to convert better rather than just look tidier, that is a skill you are buying, not a template you are filling in.
A blunt test: if losing your current search traffic for a month would hurt, do not migrate it yourself on a hope and a Sunday.
The migration process, step by step
Whether you do it yourself or hire it out, a clean Wix to Squarespace migration follows the same shape. Knowing the steps helps you spot a quote that skips them.
- Audit the old site. List every page, form, integration, and ranking URL worth keeping.
- Choose the Squarespace plan. Match the plan to your needs (commerce, members, or just pages).
- Rebuild the pages. Recreate the layout and design inside Squarespace, ideally improving it as you go.
- Move the content. Bring blog posts across via RSS, re-add images, and re-enter product data.
- Reconnect the tools. Forms, email, booking, and analytics all get wired back up and tested.
- Map and set redirects. Point every old URL to its new address before launch.
- Test everything. Check every link, form, and page on mobile and desktop.
- Point the domain and go live. Switch the domain to Squarespace only once the build is confirmed.
- Resubmit and monitor. Push the new sitemap to Search Console and watch rankings settle.
Notice that the old Wix site stays live until the very end. You never take one site down and hope the other is ready. If a quote has you cancelling Wix early, that is a corner being cut.
Three real-world budget scenarios
Ranges are useful, but concrete scenarios are clearer. Here is roughly how three common situations tend to price out.
Five pages, no shop
A local trade or clinic with a homepage, services, about, and contact. DIY is realistic here, or a freelancer rebuild lands around NZD $1,500 to $3,000. SEO risk is low but redirects still matter.
Ten pages plus a blog
A business with real search traffic and a content library. This is where an agency migration around NZD $5,000 to $8,000 earns its fee, because protecting rankings and improving conversion is the whole point.
Ecommerce with products
A shop with products, categories, and checkout. Budget NZD $6,000 to $15,000 or more. Product re-entry, payment setup, and testing are all real work that budget quotes rarely include.
Your numbers will vary, but the pattern holds. The more your site earns, the more a careful migration is worth, and the less a bargain-bin quote makes sense.
How Onyxarro handles a Wix to Squarespace migration
We treat a migration as a chance to fix what the old site never did well, not just a chore to copy pixels across. Before we quote, we audit the existing Wix site so you know exactly what is worth keeping and what is quietly costing you enquiries.
From there, a migration usually fits our standard packages, because the work is really a rebuild with careful SEO on top.
Typical migration scope
- Launch, from NZD $5,000 (up to 5 pages) for a clean brochure-site move with redirects and metadata carried over.
- Growth, from NZD $8,000 (up to 10 pages) for content-heavier sites where blog migration and conversion improvements matter.
- Studio, from NZD $13,000+ (custom scope) for ecommerce or advanced builds with products, integrations, and staged launches.
Every migration includes a full redirect map so your Google rankings come along for the ride, not stay behind on Wix.
You can see the full Onyxarro packages or start with a free website audit. The audit alone often saves people from paying to migrate a site that needed a rethink, not a relocation. Want to see what the finished quality looks like first? Our concept demos are labelled as concepts, not client work, since we are a young studio and we would rather be honest than pad a portfolio.
Red flags in a cheap migration quote
A low number is not automatically a bad deal. But some cheap quotes are cheap because they leave out the parts that protect you. Watch for these.
Warning signs to check for
- No mention of redirects. If 301s are not in the quote, your rankings are not in the plan.
- "One-click transfer" promises. There is no such thing from Wix. This is a sign they have not done one.
- No audit or discovery. A fair quote starts with looking at your actual site, not a flat rate for a site they have never seen.
- Cancel Wix first. Anyone telling you to take the old site down early is inviting downtime.
- No testing step. Forms and links break in migrations. A quote with no testing is a quote with no safety net.
Ask any migration provider one question: "How do you protect my Google rankings?" A confident, specific answer means they have done this before. A vague one means you are the practice run.
The Bottom Line
A wix to squarespace migration cost is really the cost of a rebuild, because Wix does not let you take your site with you. DIY costs little but your time. A freelancer rebuild runs NZD $1,500 to $5,000. A done-for-you agency migration that protects your SEO and improves conversion starts around NZD $5,000.
The number that matters most is not the platform fee, it is whether the move is done carefully enough to keep the rankings and enquiries you already have. Get that right and a migration is an upgrade. Get it wrong and it is an expensive way to start from zero. If you want a straight answer on what your move should cost, book a free audit and we will tell you plainly.