FlowPilot.

The challenge.

Most startup landing pages chase ten features at once, lose the elevator pitch in the first scroll, and hide pricing four pages deep. Mid-market buyers — the actual targets — bounce in seconds because nothing on the page tells them what the product does in one breath.

The brief was a SaaS site whose hero kills the elevator pitch in a single line, and whose CTA is unambiguous: trial, demo, that is the conversation.

Strategy.

Hero kills the elevator pitch in one line. Product UI carries the trust load — stylised, legible, never fake-looking. Single CTA: "Start free trial". Pricing teaser, full pricing on its own page so the lead qualifies itself before reaching sales.

Stylised UI illustrations replace fake screenshots. Real product UI when the product exists; stylised render in the meantime. No invented "trusted by 50,000 teams" logos, no fabricated metric counters.

Design direction.

Key sections.

1. Hero with product UI preview — the elevator pitch is the H1.
2. Feature narrative — three pillars, not ten bullets.
3. Integrations grid — what the product plugs into.
4. Pricing teaser — banded ranges, full pricing on its own page.
5. Demo / trial CTA — single primary action.
6. FAQ — mid-market objections answered in writing.

Conversion decisions.

• Single primary CTA — "Start free trial". Secondary "Watch the demo" stays subordinate.
• Product UI is stylised / illustrated — no fake metrics shown inside it, no invented dashboards.
• Pricing teaser, full pricing on dedicated page — qualifies leads before they reach sales.
• No fake "trusted by" logo wall, no fabricated user counter, no rented-in customer-quote graphics.

Selected views.

Hero. Stylised product preview — desire-led, no fake UI text.

Workspace still. Used between feature narrative and integrations grid.

Detail tile. Used in /work portfolio grid.

Concept Project. FlowPilot is a fictional SaaS product built by Onyxarro to demonstrate startup landing page strategy. It is not a paid client engagement.